Close your eyes for a moment and imagine standing at the edge of a vast landscape.

The horizon stretches before you, the sky painted in colours that shift from peach to pink to blue as the sun makes his final decent behind the tree line.

You feel the pull. Not to stay safe where you are, but to see what’s beyond that tree line, around that bend, over that next mountain.

That pull for me, that’s Sagittarius brand energy.

Let’s explore together.

The archer’s aim

Sagittarius is fire, but not the blazing, assertive fire of Aries or the radiant, performative fire of Leo.

This is the fire of the traveller’s campfire, crackling under star-scattered skies in places you’ve never been. It’s mutable fire: adaptable, seeking, always moving towards the next horizon.

The Archer draws back the arrow with purpose. There’s a target in the distance -truth, wisdom, expansion, freedom - and Sagittarius aims for it with unwavering optimism.

This is the energy of the eternal student, the philosopher-adventurer, the seeker who believes the journey itself is the destination.

Jupiter, the planet of expansion and growth, rules this sign. And you can feel it in everything Sagittarius touches: bigger, broader, further, higher. This is big-picture thinking embodied.

This is the brand that asks “What if?” and “Why not?” and “What’s possible?”

The visual language of wonder

When I work with Sagittarius brand energy, I don’t see it in small, contained spaces. I see it in sweeping vistas and panoramic skies. In imagery that makes you stop and wonder, and also want to wander.

Here’s how I embody Sagittarius energy for my clients:

The colours of the world Sagittarius speaks to me in vibrant jewel tones. The deep turquoise of distant waters, the burnt orange of desert sunsets, the rich purple of twilight skies. These aren’t muted palettes, they’re alive, bold, saturated with the richness of experience.

Imagery that invites expansion Open roads disappearing into the horizon. Mountain peaks touching clouds. Fields that roll on forever. Hands holding worn passports stamped with stories. Maps marked with destinations. The visual vocabulary is about possibility, exploration, and that magnetic pull toward what’s just beyond reach.

Typography with adventure in its bones Sagittarius fonts are either big and bold—commanding attention like a signpost on a wilderness trail — or weathered and worn, like a much-loved travel journal that’s been everywhere with you. Hand-lettered, organic, full of character. These are fonts that speak of adventures taken and adventures still to come.

You might be forgiven for thinking a Sagittarius brand is earthy at first glance. And in a way, it is, but Sagittarius does “earth” differently than Taurus, Capricorn, or Virgo ever could. This is Earth in the context of the universe. It’s about our place in the vastness, our universal quest for knowledge, our search for answers to the big questions. Where do we come from? Where are we going? What does it all mean?

The paradox of focus

What fascinates me about Sagittarius: for all its expansive, freedom-seeking, horizon-chasing energy (which is why we can feel so scattered in Sagittarius season), at its heart is that moment of the drawn arrow.

The Archer must focus. Must aim.

Must choose a direction even while knowing there are infinite directions to choose from.

This for me is the beauty of working with Sagittarius in branding: channelling all that wanderlust and wonder into something cohesive. Something that captures the spirit of adventure without scattering into restless chaos.

Layering Sagittarius into your brand

Recently, I’ve been working with several clients whose ideal audience has strong Sagittarius placements. In this case, Sagittarius energy works best as an accent, a carefully chosen touch of fire woven into the larger tapestry of your brand.

A few carefully selected images that evoke wanderlust. An accent colour that pops with optimism and vitality. Messaging that speaks to possibility and expansion. A layout that creates breathing room, that suggests space and freedom.

The key is balance.

This is important:

We don’t let the client archetype define the entire brand direction. We start with you, your unique astrological signature, your message and mission. Then we layer over that of your clients. In this case, Sagittarius energy to call in those adventurous, seeking, growth-oriented souls who will resonate with what you offer.

Because your brand isn’t for your ideal client’s archetype. It’s an expression of yours. And when that expression is authentic, it magnetises the right people naturally.

The Invitation to Explore

If you have Sagittarius placements in your natal chart—particularly your Sun, Rising, or Moon—you have access to one of the most inspiring brand energies in the zodiac, and leaning in could be a highly strategic move.

Your brand can be the thing that makes people believe in possibilities again. That reminds them the world is vast and beautiful and waiting. That invites them to ask bigger questions and seek bolder answers. Yours is the brand that gives them permission to dream beyond their current horizon. How beautiful is that?

Sagittarius brands aren’t afraid of the big questions. They don’t play small. They shoot their arrows high and far, trusting that the journey will reveal what needs to be revealed.

Gentle questions for you as we continue our journey through the astrology brand archetypes:

Where is your arrow aimed?

What horizon are you moving toward?

What truth are you seeking—and inviting others to seek with you?

This post is part of my Astrology Brand Alchemy series, exploring how each zodiac archetype expresses itself authentically in brand. Each sign offers us a different pathway to soul-aligned expression, and leaning is a a strategic move.

If you’d like to explore the brand themes and visual direction for this, or any other sign, feel free to explore my Astrology Brand Styling Guides. They're packed with practical guidance on brand styling, along with how to translate these archetypal energies for your most aligned expression.

That’s it for this post, I hope you’ve enjoyed my musings on Sagittarius.

Next up, we have earthy, ambitious Capricorn. If you’d like to receive these straight to your inbox, hit subscribe and journey with me.

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To our becoming,

Lucy x

I’m Lucy - a corporate escapee in my midlife festival, building a business around who I actually am, not who I thought I had to be. I believe running business is so much more than a means to earn money — it’s how we fulfil our purpose in this lifetime.

I offer brand and web design, messaging, photography, and Human Design infusion — helping purposeful founders to become their most expressed selves, build brand ecosystems that sustain their energy and vision, and do marketing without the hustle. I also host a conscious community of women founders.

Whether you’re just finding the courage to share your voice, or ready for your brand to reflect your next chapter, I’m here for it.

𖤓 1:1 Brand Services: brand, messaging and websites

𖤓 Human Design for Business & Marketing audio course

𖤓 Join Kindred Founders community

𖤓 Wheel of the Year Networking: Explore the festivals

I hadn’t felt called to write about Scorpio until today.

But as I sit here during this Scorpio new moon, whilst I host online co-working for fellow heart-led founders, I’m feeling the pull of something deeper wanting to emerge, and it feels like precisely the right time for this piece.

Because that’s how Scorpio works.

Not on a schedule, but when the conditions align for transformation.

Scorpio is one of the most misunderstood signs of the zodiac, and it’s certainly one of the hardest ones to interpret, visually.

It’s one of those archetypes that people think they understand because they know the clichés: dark, intense, intriguing, seductive, a little bit dangerous.

But those descriptions barely graze the surface.

While other archetypes announce themselves clearly - think Leo’s radiance, Aries’ boldness, Libra’s harmony - lovely Scorpio whispers from the depths.

Why does this matter

If you’re new here, let me first start by explaining why I’m exploring brand identity through the lens of astrology.

You see, most people begin branding from the outside in.

Pinterest boards, competitor research, screenshots of other people’s visuals. Basically, trying to find inspiration instead of finding themselves.

But that approach so often creates brands that look good, but feel empty and lack longevity.

Personally, I believe your brand should be the outer expression of your inner world — an alignment between who you are and how you show up. But to express your truth outwardly, you first need to know who you are.

Astrology helps with this part.

Astrology cuts through noise, conditioning, expectations, and borrowed identities. It invites us to drop deeper into our brand, to ask better questions, and to uncover the essence that’s been there all along.

And that’s where the magic happens.

And so, if you’re a Scorpio, or have prominent Scorpio placements, leaning in to this energy could be a really strategic business and marketing move.

Ok, so now I’ve got that straight, we can move on!

Scorpio brand energy

If you’re close to any Scorpio’s in your personal or founder life, then you’ll know certain things about them.

• They don’t do small talk.

• They don’t skim the surface.

• They’re not impressed by performance or polish.

• They want the truth… the real truth… even if it’s uncomfortable.

Scorpio energy has this way of seeing straight through the façade to whatever is actually happening underneath.

They can feel when someone is out of alignment. They know when a story has been overly edited. They notice the crack in someone’s voice long before the words make sense. That’s why people often feel so seen - sometimes uncomfortably so - in their presence.

Scorpio as a brand expression is no different.

It’s not interested in surface-level aesthetics or “looking the part.” It won’t settle for a brand that’s pretty and polished, but hollow.

Scorpio stands for something more honest, layered, and felt. It asks you to go deeper.

It’s the truth that can only be found through shedding, dissolving, transforming.

It’s the witch’s well, the quiet inner alchemy where things die so new things can be born.

Scorpio energy is about creating a brand that emerges from your inner world - your lived experience, your shadows, your wisdom, your transformations, rather than from the trends that everyone else is following.

And this is where it gets tricky for me, for as a brand designer, these things differ by person.

So what follows is just my interpretation.

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Exploring Scorpio as a visual theme

When most people think of Scorpio branding, they imagine: black, burgundy, mystery, seduction. And yes, these elements can be part of the visual vocabulary, but it’s not the whole story.

Scorpio is a water sign, but not the gentle waves of Cancer or the dreamy mist of Pisces. To me, it’s the deep water. Reflective, powerful, shifting from stillness to fierce intensity in a breath.

Visually, this shows up for me in the contrasts: the quiet, glassy moments before something unfolds… and the sudden glint of light that reveals a hidden layer. It’s the interplay between shadow and illumination, between what is seen and what is sensed.

Scorpio also speaks to me through symbolism and atmosphere, through colours and materials that feel like they’ve lived a life - textured, storied, almost alchemical.

Think:
• the deep blue of the night just before dawn
• the richness of mulberry, pomegranate, and dark fig
• smoky violets and ink blues
• tarnished golds and antique metallics
• stone textures, velvet shadows, resin-like gloss

These aren’t colours chosen for aesthetics alone, they carry emotional weight.

They feel like portals.

They hint at transformation, revelation, and the quiet power that comes from going beneath the obvious.

A Scorpio-aligned brand doesn’t feel “designed” in the traditional sense; it feels distilled. Intentional. Like every element has been filtered through meaning.

But of course, this might not be how Scorpio is asking to be expressed through you…

How Scorpio wants to be expressed in you

I think it would be good to add flavour (depth!?) here with a personal example.

I have a stellium in Scorpio, plus my Midheaven (the pinnacle of career and reputation, what I’m ultimately meant to become known for) is also here.

When I discovered this during my last website refresh, I initially went all in on the above themes. And, honestly…it didn’t feel quite like me.

Something was off. I’d tried to express Scorpio the way I thought it should look, rather than how it wanted to live through me.

When I stopped trying to “perform Scorpio” and started to blend it with my other energies, it felt much better. I brought in my Libra Sun’s beauty and harmony, my Cancer Moon’s nurturing warmth, my natural Taurus brand foundations, and everything clicked.

My brand felt so much more me. If you’re interested, you can see where I landed here.

This taught me a valuable lesson about working with zodiac archetypes in branding: that the way these energies want to be expressed differs from person to person.

𖤓 Some people embody Scorpio through visuals—the dark, sensual, dramatic aesthetic speaks authentically to who they are.

𖤓 Some express it through words—piercing, transformative copy that cuts through superficiality.

𖤓 And some, like me, channel it through the nature of the work itself. My Scorpio doesn’t live on the surface of my brand, it lives in the depth of the websites I create.

For me, Scorpio lives in how I go into someone’s Human Design and astrology before I begin any design work, in order that I can create a hidden layer of meaning.

It lives in the way I love to uncover the hidden layers of someone’s story, their soul’s purpose, their edge.

That to me is the Scorpio magic: transformation that happens beneath the surface, in the subconscious, in the places words can’t quite reach.

So a gentle question for you on this new moon…

Do you have Scorpio in prominent placements in your chart?

How does this energy want to move and express through you?

Maybe it’s time to embrace more of the dark, alchemical, transformative power of Scorpio in your brand?

If you ever want to chat about reimagining your brand more intentionally for the next chapter of your evolution, my door is open.

This post is part of my Astrology Brand Alchemy series, exploring how each zodiac archetype expresses itself authentically in brand. Each sign offers us a different pathway to soul-aligned expression.

If you’d like to explore the brand themes and visual direction for Scorpio, or any other sign, in more detail, feel free to explore my Astrology Brand Styling Guides.

They're packed with practical guidance on the basics of brand styling, along with how to translate these archetypal energies for your most aligned brand expression.

That’s it for this post, I hope you’ve enjoyed my musings on Scorpio. Next up, we have philosophical Sagittarius as we continue to journey together through the 12 zodiac signs.

If you’d like to receive these straight to your inbox, hit subscribe.

Here’s to our unfolding,

Lucy x

I’m Lucy - a corporate escapee in my midlife festival, building a business around who I actually am, not who I thought I had to be. I believe running business is so much more than a means to earn money — it’s how we fulfil our purpose in this lifetime.

I offer brand and web design, messaging, photography, and Human Design infusion — helping purposeful founders to become their most expressed selves, build brand ecosystems that sustain their energy and vision, and do marketing without the hustle. I also host a conscious community of women founders.

Whether you’re just finding the courage to share your voice, or ready for your brand to reflect your next chapter, I’m here for it.

𖤓 1:1 Creative Services: brand, messaging and websites

𖤓 Human Design for Business & Marketing audio course

𖤓 Join Kindred Founders community

𖤓 Wheel of the Year Networking: Explore the festivals

Libra is one of those archetypes that often gets romanticised.
Airy. Balanced. Elegant. Pretty.

As the most harmonious sign of the zodiac, there’s truth in that. But there’s also so much more to Libra than aesthetics.

Libra is ruled by Venus, and Venus isn’t just about beauty. That’s only half the story. Real Venus energy is not easy.

She’s not just about roses and soft light; She’s about values. Justice. Reciprocity. Right relationship. She’s the force that asks us to live in integrity with what we say we value — in love, in business, in brand, in life.

And that’s where it gets uncomfortable.

Because real harmony isn’t about making everything look neat and pretty on the surface. It’s about truth.

It’s about holding the line when your voice shakes. It’s about refusing to abandon yourself just to keep the peace. It’s about saying no when yes would be easier.

I think the real work of Libra is gritty, and lives in the tension between:

• People-pleasing and true harmony

• Aesthetic perfection and authentic expression

• Indecision and intuitive knowing

For me, this tension isn’t just an energy I view from afar.

With my Sun in Gate 46 (embodiment, determination of the self ), it’s a rhythm I’ve had to learn to live in over the years.

The constant invitation to return to centre…
To find equilibrium between giving and receiving…
To breathe when I want to push…

Because Libra isn’t the absence of conflict, it’s the commitment to standing up for what you believe in, and finding balance in the midst of it.

That’s the Libra I love.

Not just pretty, but powerful, too.

Brand Alchemy: How Libra Shows Up in Form

Libra is an air sign. She needs space. She needs to breathe. She doesn’t thrive under clutter — whether that’s in your brand, in your business, or in your life.

In visual brand expression, Libra energy naturally translates into:

• Balanced layouts and harmonious compositions

• Spacious design and airiness

• A neutral or timeless palette with elegant accents

• Flowing, refined fonts

• Imagery that reflects calm, connection, and grace

When I think of a Libra colour palette, I think of the colours of the sky:

The first light of morning: muted peachy blush, warm creams, soft shell pinks, pale sky blues,

The golden hour: warm golds, honey neutrals, pale terracotta, soft mauves.

The stillness of twilight: muted indigos, slate blue-grey, soft silver highlights, deep navy.

But it’s not just about looking good. Libra brands feel safe, trustworthy, and considered. They bring people into a space that’s both beautiful, calm AND anchored.

Libra Human Design Gates

When we view Libra through the lens of the Human Design gates that live here, we get a more nuanced understanding of this brand archetype.

Libra emerges as an energy that:

• Notices what’s out of balance, and has the courage to restore it (Gate 18 - Correction)

• Builds legacies and holds continuity (Gate 32 - Duration)

• Embodies the journey and walks its talk (Gate 46 - Determination of the Self)

• Holds quiet, considered depth (Gate 48 - Depth)

• Anchors everything in shared values (Gate 50 - Values)

• Moves with intuitive clarity (Gate 57 - Intuitive Clarity)

This is why Libra brands can feel elegant and trustworthy.

They are beautiful, yes, but also incredibly principled, discerning and intentional.

I hope you’ve enjoyed my musings on Libra.

Transformative Scorpio is up next as we continue to journey together through the 12 zodiac signs.

If you’d like to receive these straight to your inbox, hit subscribe.

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Zodiac Brand Archetypes

If you’d like to explore the brand themes and visual direction for Libra, or any other sign, in more detail, feel free to explore my Astrology Brand Styling Guides.

They're packed with practical guidance on the basics of brand styling, along with how to translate the archetypal energies for your most aligned brand expression.

Here’s to our unfolding,

Lucy x

Hey, I’m Lucy - corporate escapee in my midlife festival - building a business around who I am, not who I thought I should be. Practically, I offer brand and web design, brand messaging, photography, Human Design infusion and host a conscious community of founders.

But more than that, I walk with purposeful founders as they become the most expressed version of themselves and build a brand ecosystem to sustain their energy and vision.

Wherever you are in your journey, whether you’re only just finding the courage to share your voice, or you’re ready for your brand to reflect the next chapter of you, I hold spaces for both.

𖤓Explore 1:1 Human Design infused brand, messaging and website work here

𖤓Join my community of heart-led founders here (includes access to The Writing Nook).

As a designer, Virgo is one of the most satisfying of the brand archetypes to work with in brand design projects.

Virgo is earth.

She’s not loud or flashy. She whispers confidence through balance, care, and effortless refinement.

She’s quiet, attentive, and deeply thoughtful.

She’s the energy that notices what others overlook, that sweeps away clutter and chaos, and creates space for clarity to emerge.

Virgo invites people to pause, notice, and trust.

With Virgo, everything feels just as it should because she’s a safe pair of healing hands.

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Personal reflections on Virgo

Virgo has always felt special to me.

My Mercury, North Node, and Saturn all sit here, so the energy resonates deeply. It’s the part of me that notices, refines, and quietly holds space. Virgo is also my inner perfectionist who is always getting lost in the detail, and has to remind herself constantly that “done is better than perfect”.

If you’ve ever scrolled zodiac memes, you’ll know one of the classics: Virgos are always brown*, and they don’t like it.

And yes, somehow it’s true - earthy, muted, practical tones that feel grounded, reliable, and unflashy. It’s not boring; it’s intentional. It’s elegance without excess, functionality that feels comforting.

Virgo in branding is the same. It’s about creating something that feels right - from colour palettes and typography to layouts and patterns - everything considered, nothing wasted.

The magic is in the details, the quiet order, the sense that every element has a reason to be.

I love this archetype because it teaches me patience, care, and the subtle power of restraint. There’s brilliance in being understated. Power in holding space.

If there were a quote to define Virgo, it would be this one:

Virgo reminds us that clarity, intention, and grounded elegance are quietly magnetic - and sometimes, the most powerful brands are the ones that let their details speak for themselves.

*Note: there are good and bad ways to “do brown” in your brand :)

Virgo brand styling basics

When it comes to brand styling, the idea is that we use the tools we have available to us, such as fonts, colours, patterns etc., to create a desired feeling and impact.

Brand styling through Virgo is about more than just looking “clean” or “minimalist.” It’s about creating a brand that breathes care, intention and trust, and we use the brand styling toolkit to achieve that aim.

So, for instance, Virgo might express as:

• Colour: earthy, muted, grounding tones. Soft sage, warm taupe, gentle creams - colours that feel steady and calming.

• Form & Layout: clean grids, intuitive flow, and subtle alignment that feels organised, but not rigid.

• Typography: classic, readable, elegant fonts with clean lines. No flamboyant “look at me” energy.

• Pattern & Texture: restrained, considered touches. A delicate leaf motif, a soft paper texture, a subtle grid - details that feel alive but not busy.

Understanding YOUR specific expression of Virgo

If you have Virgo in a prominent placement in your natal chart, leaning into this energy can really help to create a brand expression that’s magnetic for you.

The process of blending different energies for my clients is what I call Astrology brand alchemy.

But just because you have Virgo in your chart, does that mean you have to create a Virgo brand? No!

Because you are a blend of many energies. We don’t just blindly follow advice, or even Astrology, without first considering what resonates with us.

When it comes to visual brand expression, we always start with you.

We pause to feel into the archetype and ask:

• Does this energy feel like home?

• Does it light you up?

• Or does it ask too much of you right now?

• Is this an energy I’m growing into?

In this way, you can sense whether Virgo wants to stand alone as the very foundation of your brand, or whether she wants to provide a steadying base note for the more expressive energies in your natal chart.

Or maybe, not at all - perhaps there are other energies that feel more resonant for you in this season of your business.

And that’s the beauty of working this way, we can tailor the potency of each of the major energies in your chart to find the sweet spot that’s just right for you.

Exploring the Virgo brand one level deeper

If you’d like to explore the brand themes and visual direction for Virgo in more detail, you can explore my Astrology Brand Styling Guides. They're packed with practical guidance on the basics of brand styling, along with how to translate the archetypal energies for your most aligned brand expression.

I hope you’ve enjoyed this exploration of Virgo.

Airy Libra is up next as we continue to journey together through the 12 zodiac signs.

If you’d like to receive these straight to your inbox, hit subscribe.

Here’s to our unfolding,

Lucy x

Hey, I’m Lucy - corporate escapee in my midlife festival - building a business around who I am, not who I thought I should be. Practically, I offer brand and web design, brand messaging, photography, Human Design infusion and host a conscious community of founders.

But more than that, I walk with purposeful founders as they become the most expressed version of themselves and build a brand ecosystem to sustain their energy and vision.

Wherever you are in your journey, whether you’re only just finding the courage to share your voice, or you’re ready for your brand to reflect the next chapter of you, I hold spaces for both.

𖤓Explore 1:1 Human Design infused brand, messaging and website work here

𖤓Join my community of heart-led founders here (includes access to The Writing Nook).

Leo isn’t just for summer, and if you have Leo in a prominent position in your natal chart (sun, moon, angles), then embodying more of this energy in your brand could be a really strategic move.

Astrology as a guiding light for your brand visuals

As a brand designer, I’ve found that when it comes to visual brand expression, astrology works far better than Human Design.

HD is supercharged and fascinating for understanding deep energy dynamics, but I don’t find it tangible enough to translate into specific brand visuals.

Astrology, on the other hand, gives us something incredibly concrete to work with: rich, symbolic energies that can be expressed very clearly through design.

My role as a designer is simple: to create a visual identity that’s a match for my client’s energy. The tools in my toolkit? Colour, typography, pattern, imagery and design.

Brand styling is the intentional use of these elements to capture the essence of someone and stir up a certain feeling in their soul clients

And this is why I find Astrology such a powerful place to start, because it helps us peel back layers of conditioning and connect with who you truly are, then translate that into an identity that feels both authentic and magnetic.

It’s not a replacement for traditional brand strategy, it’s a deeper layer of resonance that makes everything else land with more clarity and meaning.

So now we have the basics of Astrology brand styling in place, let’s head back to Leo…

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The Leo Brand Archetypal Energy

Leo is a fire sign ruled by the Sun, and for me, it’s one of the most vibrant, bold, and joyfully creative brand archetypes to work with.

Every sign has its own way of expressing itself, but Leo’s energy doesn’t like to be tucked neatly into a box.

It wants to take the stage… and, just as beautifully, it wants to invite everyone else onto the stage too. Leo is a warm leadership energy with a generous heart.

When I was creating the Leo astrology brand style guide, there was no playing small.

Leo doesn’t sit quietly in the corner.

You notice her in a room, and you should notice her in the marketplace.

Think bold patterns and imagery, unapologetic fonts, rich and vibrant colour palettes. Nothing here is about “blending in.”

If you have Leo in a prominent place, this is my interpretation of how you might start to lean in:

How Leo wants to expressed in your brand: tailoring the potency

Of course, when it comes to visual brand expression, we always start with you.

We don’t blindly follow advice, or even Astrology, without first considering what resonates with us.

We pause to feel into the archetype:

• Does this energy feel like home?

• Does it light you up?

• Or does it ask too much of you right now?

• Is this an energy I’m growing into?

You might decide that Leo is your anchor and can become the heartbeat of your brand expression, influencing everything from your logos and imagery, to your colour palette and to the way you show up in words.

Or Leo’s influence might be more subtle and share the spotlight with another archetype… showing up as a subtle nod through an accent colour or a playful burst of pattern.

And that’s the beauty of working this way.

Your brand isn’t frozen in time. It evolves with you.

The process of blending different energies for my clients is what I call Astrology brand alchemy.

Personal reflections on Leo

In my own chart, Leo shows up only once. I have Human Design Gate 31 (Arrogance – Leadership – Humility) in my Personality Jupiter, and it’s the only fire sign in my chart.

In Gene Keys, Jupiter represents the “pearl” of your prosperity sequence. It’s the “reward” that comes when you’re fully living your vocation, your culture, and your life’s work.

For a long time, the bold Leo confidence didn’t come naturally to me. But the more I’ve stepped into holding space for others — through the community and co-working I run — the more I’ve felt that warm Leo glow. I feel more of the pull to lead, not from above, but from alongside, and the joy of watching other people take their own stage.

Leo reminds us: visibility isn’t about taking the light for ourselves. It’s about letting our light give others inspiration to shine.

Exploring Leo one level deeper

If you want to explore the visual themes and direction for Leo (or any other placement), I’ve just updated my Astrology Brand Styling Guides.

They're packed full of practical guidance on the basics of brand styling, and how to translate the archetypal energies for your brand expression.

I hope you’re enjoyed this exploration of Leo - we’re moving through the zodiac one sign at a time, exploring how each archetype can shape your brand’s visual identity.

If you’d like to receive these straight to your inbox, hit subscribe. Earthy Virgo is up next!

Where does Leo show up in your chart? I’d love to know.

Hey, I’m Lucy - corporate escapee in my midlife festival - building a business around who I am, not who I thought I should be. I walk with purpose-powered founders as they become the most expressed, wise, magnetic version of themselves.

Fresh Leaf Creative : Brand and web design, copywriting, photography and Human Design. Helping heart-led founders to attract next-level clients by ditching the hustle and leaning into who they came here to be Book a free Chemistry Call or request my studio guide.

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